My favourite brands right now

Clothes

• Arket

  Calm, Scandinavian basics that last. My go-to for knits and everyday trousers.

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• COS

  Clean lines and slightly unexpected shapes. Great for the pieces that make an outfit feel considered.

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• Toteme

  The investment pieces. When I buy something to keep for years, I often start here.

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• & Other Stories

  Where I find my 20%: the details that give an outfit personality.

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• Massimo Dutti

  Tailoring and coats that look more expensive than they are.

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• Uniqlo

  The best simple basics: tees, thin knits and layers.

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• H&M Premium

  Better fabrics and simpler cuts at a price that still makes sense. Perfect for testing a trend before you invest.

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Shoes & bags

• ATP Atelier

  Minimal leather shoes and bags made to last. Clean shapes that work with everything in my 80%.

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• DeMellier London

  Structured, timeless bags with a subtle twist. The kind of bag you build a whole wardrobe around.

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Jewellery

• Edblad

  Swedish jewellery that's simple enough to wear every day. My go-to for the small gold and silver pieces that finish an outfit.

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